Всего на сайте:
210 тыс. 306 статей

Главная | Статистика

Примечание, Литература. 1. IdeaFisher 6.0 Pro User’s Guide, 2003 Литература Bachara..  Просмотрен 221

1. IdeaFisher 6.0 Pro User’s Guide, 2003



Bacharach, S.B. (1989), 'Organizational theories: some criteria for evaluation', Academy of Management Review, 14, 496-515.

Black, Matthew (1962), Models and Metaphors, Ithaca, NY Cornell University Press.

Black, Matthew (1979), 'More about Metaphor', in Andrew Ortony (ed.), Metaphor and Thought, Cambridge: Cambridge University Press, pp. 1943.

Cornelissen, J.P. (2003), 'Metaphor as a method in the domain of marketing', Psychology & Marketing, 20 (3), 209 -25

Cougar, J. Daniel (1995), Crvative Problem Solving and Opportunity Finding, New York: Boyd and Fraser.

Csikszentrmhalyi, Mihaly (1996), Creativity: Flow and the Psychology of Discovery and Invention, New York: HarperCollins.

Dahl, D.W and P. Moreau (2002), ' The influence and value of analogical thinking during new product ideation',

Journal of Marketing Research, 34 (February), 47-60.

Dumas, A. (1994), 'Building totems: metaphor-making in product development', Design Management Journal,

5 (Winter), 71-82.

Durgee, J. and R. Stuart (1987), 'Advertising symbols and brand names that best represent key product meanings',

Journal of Consumer Marketing, 4 (Summer), 15-24.

Glazier, Stephen (1992), Word Menu, New York: Random House.

Goldenberg, J.,D. Mazursky and S.

Solomon (1999), 'Toward identifying the inventive templates of new products:

a channeled ideation approach', Journal of Marketing Research, 36 (May), 200-210.

Hunt, S.D. and A. Menon (1995), 'Metaphors and competitive advantages: evaluating the use of metaphors in theories of competitive strategy', Journal of Bm'ness Research, 33,81-90.

Jensen, J. (1978), 'A heuristic for the analysis of the nature and extent of a problem', Journal of Creative

Behavior, 12, 168-80.

Just, L.A. and R. Salvador (2003), 'Marketing meets design', MSI Reports, Issue One, Marketing Science Institute, Boston.

Kaplan, Abraham (1964), The Conduct of Inquiry, San Francisco, CA: Chandler.

Leith, Martin 120041, 'A taxonomv of idea e-e neration methods', retrieved 23 June, 2005 (http://www/ideaflow.com/ideagen'.htm).

MacCormac, Earl R. (1985), A Cognitive Theory of Metaphor, Cambridge, MA: MIT Press .

Michalko, Michael (1991), Thinkertoys A Handbook of Business Creativity for the 90s, Berkeley, CA: Ten Speed Press.

Mick, D.G. and E. McQurrie (l999), 'Visual rhetoric in advertising: text-interpretive, experimental, and reader-response analyses', Journal of Consumer Research, 26 (June), 37-54.

Mick, D.G., J. Cotte and S. Ratneshwar (2004), ' the times of their lives: phenomenological and metaphorical characteristics of consumer timestyles', Journal of Consumer Research, 31 (2), 333-45.

Moreau, C., A. Markman and D. Lehmann (2001), "'What is it?" Categorization flexibility and consumers' responses to reallv new products'. Journal of Consumer Research. 27 (March). 489-98.

Ortony, A. (1979), ' The role of similarity in similes and metaphors', in Andrew Ortony (ed.), Metaphor and Thought, Cambridge: Cambridge University Press, pp. 186-201

Rapaille, Clotaire G. (2001), 7 Secrets of Marketing in a Multi-culturn1 World, Provo, UT: Executive Excellence.

Schon, D. (1979), 'Generative metaphor: a perspective on problem-setting in social policy', in Andrew Ortony (ed.), Metaphor and Thought, Cambridge: Cambridge Universitv P'ress. pp. 254-83.

Stem, Josef (2000), Metaphor in Context, Cambridge, MA: MIT Press.

VanGundy, A. (1988), Techniques of Structured Problem Solving, New York: Van Nostrand Reinhold.

Weick, K.E. (1989), 'Theory construction as disciplined imagination', Academy of Management Review, 14, 516-31.

Zaltman, Gerald (1997), 'Rethinking market research: putting people backin', Journal of Marketing Research, 34, 424-37

Zaltman, Gerald (2003), How Customers Think: Essential Insights into the Mind of the Market, Boston, MA: Harvard Business School Press.

Предыдущая статья:Пилотажное исследование Следующая статья:Культура наукової мови
page speed (0.1736 sec, direct)